Promotion - 2021 Countdown to the Holidays

Gym Equipment

As you know, the holidays are approaching.

And we all know what this means:

  • Delicious desserts

  • Unhealthy meals

  • Huge portion sizes

  • Travel

  • Parties

  • Etc.

So we’ve decided to introduce a promotion to help you avoid the holiday struggles.

Most people gain a couple of pounds (or maybe a few more) between Halloween and New Years. This year, we want to assist and support you in losing weight, improving your strength and establishing solid healthy habits before 2022 arrives!

As you know, we really care about having our clients achieve the results they desire – we are here to help everyone succeed.

Typically, our clients who experience the best results come in to the studio three times per week.

That’s why we’ve decided to create our Countdown to the Holidays promotion!

It will run from Monday 10/25 – December 12/05. Just enough time to get you started before Thanksgiving and some time after to rebound after enjoying all the festivities of the season!

This 6 week special program includes:

  • 6 weeks of semi-private personal training (3x/week)

  • Nutrition consultation, education and support

  • Private gym access

  • Periodic tracking of measurements (weight loss, inches dropped, strength gains)

3x/week personal training + the proper nutrition = great results

Now we fully understand that personal training can be costly, especially at 3x/week.

Normally this package would be $675 for the training alone, but during our Countdown to the Holidays promotion you can get all of this for just $499. That’s a savings of $176, 26% off!.

Because of the amount of personal attention that we will be providing, we can only accept 20 people into this program, so if you would like to reserve your spot, ACT FAST!

This offer will end at 12pm on 10/25/21, or when all of the spots are taken, whichever comes first.

To reserve your spot you can schedule a free 45-minute personal training session and consult by clicking on the link below.

Schedule your consult!

2021 New Year's Challenge

Double Your Fat Loss, Build Lean Muscle, and Get in the Best Shape of Your Life in Just 6 Weeks During the New Year, New You Challenge

Get rid of those workout DVDs, throw out those diet books, and ignore everyone who says it is impossible…

Thanks to the NEW YEAR, NEW YOU Challenge, you can have the body of your dreams in just 6 weeks!

New Year, New You Challenge

Start date: Monday, January 25th

End date: Sunday, March 7th

6 Weeks of Training, Nutrition, and Coaching

Starting at just $299!

Think back to the last time you went on a diet or started an exercise program with the goal of losing some weight. You tortured yourself by restricting your calories and spending countless, boring hours on the treadmill.

You hated every minute of it, and even worse, you probably didn’t get the results you were looking for—that lean, sexy body!

We have all been there, struggling to reach our fitness goals. We’ve all tried to find the next diet secret to help us lose that last 20 lbs, the new workout routine that burns fat off all those stubborn areas, or the diet pill that will miraculously burn fat while you sleep.

We have also seen those people who seem to have no problem getting in great shape. Somehow they know all the secrets, right?

They only exercise a few times a week, never seem to have to eat rabbit food to get lean, and they always have great energy.

What do they know that you don’t?

Well, today we are going to share that secret with you!

They either are one of the few who are blessed with great genetics, or they have figured out that you don’t have to starve yourself and exercise for hours to get great results.

In fact, if you do either of those things, you are probably hurting your chances of having that lean, sexy body that you have always wanted more than you are helping them.

The great news is…


Sure, a lot of people say they are going to turn over a new leaf each year and get in shape. However, many of them end up fatter and more out of shape than they were when they started.

But there is one huge difference: They didn’t have access to the secrets that you do!

In our New Year, New You Challenge, you will go through 2 phases of training and nutrition to help you get the best results possible.

You will be able to eat foods you enjoy, avoid starving yourself, and still burn fat!

The workouts will be quick, efficient, and fun so that you get the biggest bang for your buck and won’t have to spend countless hours in the gym, or worse yet, on the treadmill!

So What’s the Simple Secret To Getting AND Staying Lean?

Before we tell you, it is important that you understand this:

Losing fat isn’t about doing things that others won’t or don’t. It is about knowing how to do it RIGHT!

The right way is always better than the hard way.

In fact, the right way makes it easier than ever.

First, you have to start with your nutrition, which is the most confusing part of the entire process.

There are hundreds, actually thousands, of different diets out there that all work… for a while.

However, none of them gives you the power to have long-term success like the nutrition plan you will get in the New Year, New You Challenge.

This nutrition plan will allow you to eat foods that are typically considered forbidden on a fat-loss diet—not to mention that we encourage you to eat a lot.

No more starvation!

All the restrictions and starvation tactics result in a diet that simply isn’t helping. Quite simply, you don’t look lean because you don’t eat lean!

This is why we have designed our Rapid Fat Loss Nutrition Manual for you to use during these 6 weeks and beyond. You can eat delicious, healthy foods that will help you burn more fat and build more muscle than ever before.

You have been working out wrong all this time!

The second secret to getting AND staying lean is your training program.

Sure, you can work out for several hours a day for a short period of time, and you might even get some results from it.

But soon enough, life gets in the way, and you can’t get to the gym as much as you used to. Then what happens? You gain all that weight back and start getting depressed.

Also, when you work out a lot, you get hungrier, and when you pair that with a restricted calorie diet, it leads to disaster! You end up pushing yourself to the limit and eating everything in sight.

Our best clients and the ones who get and stay lean know that in just 3 short workouts each week, you can get amazing results and make training fit your lifestyle—not the other way around.

There is a formula to fat loss that we have figured out at ReDefineRVA, and we want to share it with you!

Using our results-proven formula, you can burn tons of fat and build lean muscle to get that lean, sexy body that you have always wanted.

AND, you can do it in just 3 workouts per week!

It’s Not Your Fault You Don’t Know These Secrets

In fact, most people don’t, and there is so much misleading and false information out there on fat loss that it is no wonder people are confused.

BUT in the New Year, New You Challenge, we will make it easy for you. You will get the workouts, training, nutrition, and accountability that you need to get the body you want in just 6 weeks!

Here are some results from previous challenges and contests:

These People Learned the Secret!

Take a second to imagine how life would be different if…

  • You had a lean, sexy body that turned heads everywhere you went.
  • You had more energy to do the things you wanted to do with your family and friends.
  • You demanded the respect of your coworkers, friends, and family because of your new appearance.
  • Everyone was wondering what your secret was and how you got the body of your dreams.
  • Finally you were proud of your body and were happy to show it off!

The great news is that you can have all this and more if you choose to take part in our New Year, New You Challenge!

In the New Year, New You Challenge, you will get:

  • Coaching from our world-class trainers to ensure you get the most out of your time in the gym
  • Results-proven nutrition plan and recipes that will make you wonder if you are on a fat-loss plan
  • Support and accountability to ensure that you are having success every step of the way
  • And Much, Much More!

You have two to choose from to help you get the body of your dreams:

Option #1: Online Training – $225

  • 6 weeks of personalized training through our personal training app ($299 value)
  • Rapid Fat Loss Nutrition Manual ($99 value)
  • Templated workout plan geared towards fat loss and increasing lean muscle tissue
  • All sessions are tracked and completed using our personal training app
  • 24-hour messaging response time within the app to answer any questions you may have
  • Access to our Facebook accountability group
  • Up to a 1-hour onboarding call with your own personal trainer to review ($85 value):
    • Your goals and needs
    • Training plan and app walkthrough

Option #2: Hybrid Training (Our most popular training option!) – $550

  • 6 weeks of personalized training (in-person and online)
  • Up to a 1-hour onboarding call with your own personal trainer to review ($85 value):
    • Your goals and needs
    • Nutrition plan
    • Training plan and app walkthrough
  • Customized workouts to catered to your goals and needs
  • 1x/week of in-person training at our private personal training studio ($510 value)
  • The rest of your workouts will be trained and completed using our personal training app ($299 value)
  • Access to our Facebook accountability group
  • Your Own Personal Fat Loss Accountability Coach (Priceless)

PLUS, We’ll Give You $500 Cash To Lose Fat

That’s right! You can get amazing results just like the hundreds of other clients who have taken part in our challenges AND have the chance to win $500 CASH!

1st Place: $500 CASH

2nd Place: $250 CASH

3rd Place: $100 CASH

We will be closing the doors to this challenge on Monday, January 25. So, hurry and register today!

The individual with the best overall transformation at the end of the 6 weeks will win $500 CASH!

The winner will be selected based on not only their weight lost but also the total transformation they make, which includes before and after pictures. The ReDefineRVA Team will vote for the winning participant at the end of the contest and announce the winner.

Grab Your Spot In The New Year, New You Challenge Today!

Registration Closes on Monday, January 25!

P.S. – You can’t get this 6-week program with any other gym. There are some good programs out there, but NONE of them provides you with all the components to shed fat FAST and keep it off.

P.P.S. – Our last challenge had amazing results. We averaged over 10lbs lost per participant! This system is proven to help you shed MORE fat; build more lean muscle; and get that lean, sexy body that you have always wanted.

P.P.P.S – These workouts and this nutrition program are the keys to your long-term success. It is time that you took charge of your life and got the body you have always wanted. In just 6 weeks, you could be turning heads and having everyone wonder what YOUR secret is…AND you could win $500!

For As Little As $225, You Can Have The Body Of Your Dreams!

P.S. – You can’t get this 6-week program with any other gym. There are some good programs out there, but NONE of them provides you with all the components to shed fat FAST and keep it off.

P.P.S. – Our last challenge had amazing results. We averaged over 10lbs lost per participant! This system is proven to help you shed MORE fat; build more lean muscle; and get that lean, sexy body that you have always wanted.

P.P.P.S – These workouts and this nutrition program are the keys to your long-term success. It is time that you took charge of your life and got the body you have always wanted. In just 6 weeks, you could be turning heads and having everyone wonder what YOUR secret is…AND you could win $500!

NEW SERVICES - Virtual Training

Ready to start your 2-week free trial?!

Enter your name, email. review the waiver and accept the terms. Once you submit the form, you’ll be sent additional information to get started!

Want to talk to one of our trainers before joining the group sessions?

We at ReDefine:RVA are extremely excited to, once again, be expanding our service offerings!  We have been humbled and honored by the opportunity to touch lives through fitness in the Richmond, VA community.  We have decided to take this service into the virtual realm and being offering the following:

Virtual 1-on-1 Personal Training

Includes 1-on-1 sessions administered via Zoom with a designated coach.  Programs/workouts will fully encompass all of your abilities and equipment and effectively get you to your goals.

This service also includes full access to our Virtual Group Training service

  • 2x/week – $499/month ~$55/session
  • 3x/week – $599/month  ~$45/session

This service is best for people working out at home with or without equipment

Virtual Group Training 

Meet with a group and one of our elite coaches for an instructor led group workout centered around bodyweight training with the capability of adding equipment (bands, dumbbells etc.).  We run these at 3 times per day, 7am, 12pm, and 5:30pm Monday through Friday, and at 9am every Saturday.

  • Unlimited access – $219/month
  • Includes the option for a coaching call 1x/week

This service is best for people working out at home without equipment

Online Training

Get a custom designed program for you to follow entirely based on your individual goals, what you have access to, and your ability level.  This is delivered via a sophisticated training software complete with exercise tutorials, messaging portal, and a calendar for scheduling workouts.

  • $149/month
  • Includes a coaching call 1x/week

This service is best for a self-motivated individual who works out either at home or at a public/box gym.

One of the biggest obstacles with working out at home or virtually is accountability.  Unlike with a typical subscription, our services provide scheduled sessions and face to face (virtual) contact with a COACH who will help hold you accountable.  In addition to that, you can schedule weekly coaching calls that help keep you focused and on track, or just allow you a platform to navigate things going on in your world.

Just like our in-person services at ReDefine:RVA, we will be offering a FREE consultation and movement assessment to anyone who’s interested in these services.  We use this consultation to answer any questions you may have, learn about your medical and exercise history, and ultimately guide you in the right direction to help you reach your goals.  

Schedule your free consultation below!

2020 New Year's Challenge

New year, new you!

Would you like to see the significant change in yourself you’ve been talking about?  Join our New Year’s Transformation Challenge and see what you can achieve with the help of great coaching, a plan, consistency, and support!

What is it?

ReDefine:RVA is holding a New Years Transformation Challenge to help motivate you to actually see the results you’ve always wanted!

Here’s how it works.

When you sign up, you get:

  • 3 months of 3x/week personal training at ReDefine:RVA
  • A nutrition consultation to establish successful habits for your goals
  • Free access to our cardio equipment for free during all training hours
  • Free access to our weekend H.I.I.T. classes (2 sessions per weekend)
  • SWAG at the start
    • Water bottle
    • Wristband 
    • Tote bag
    • $35 credit for HumanFoodRVA meals +15% discount per order for length of challenge
  • SWAG at the end
      • ReDefine:RVA T-shirt
      • Gift certificates/coupons to local businesses
      • Discounts for training
      • Prizes if applicable

What to expect before your first session

  • We will perform basic strength testing which will serve as your baseline strength numbers for final challenge results
  • We will take measurements (weight, body fat, and inches) that will serve as your baseline for final challenge results

Winners receive one of three prizes

  • 1st place – 1 Night stay at The Jefferson Hotel (Dinner and Brunch included) + $500 gift card
  • 2nd place – $500 gift card
  • 3rd place – $250 gift card

What kind of results can I expect?

You can expect to get stronger, drop body fat, and lose some weight. On top of that, exercise has numerous other benefits including:

  • Increased daily energy
  • Improved mental health
  • Better mood
  • Improved blood results from their doctor’s visits
  • Better relationship with food

You can also expect to learn how to make fitness part of a lifestyle that doesn’t need to involve crash diets or being inconsistent with your workouts.  We help you learn how to balance fitness, diet, and life so you can see results long term!

Use this chance to get some serious results with your fitness, access our expertise, or join us for your journey long term.  But don’t just take it from us, hear what our clients have to say!

“ReDefine RVA has changed my life! I have always been active with running, walking, biking, and walking the golf course but I had begun to feel soft and old at age 63. I also began to gain a little weight. At the time I began to think about weight training, I came across the New Years Challenge at ReDefine RVA. Five months later I am (comparatively) a strong, lean, calorie eating machine. Seriously, I am a different person! Demetrius, Roc, Darryl, and Ben are concerned about YOU! Their support will lead you to new heights! Check them out!!!”

– John Hall

How much does it cost?

  • 1-on-1
    • Early Bird (before December 15) – $683/month for 3 months (30% off! | ~$53/session)
    • Regular (after December 16) – $780/month for 3 months (20% off! | $60/session)
  • Semi-Private
    • Early bird (before December 15) – $280/month for 3 months (30% off! | ~$21/session)
    • Regular (after December 16) – $320/month for 3 months (20% off! | ~$25/session)

*Pay up-front options available at further discounted rates.

Can I join the challenge if I’m already a client?

  • Yes, clients can join for a one-time fee of $99

OK, I’m ready to sign up, what do I do?

  • Follow the link below to set up your consultation to meet with our staff to perform a movement screening and go over exercise/medical history, and get set up!

2019 New Year's Challenge

Join ReDefineRVA for our 10 Week New Year’s Transformation Challenge!



What is it?
Our personal training studio holds a personal training challenge at the start of every year with some great prizes.



Challenge Details


  • Start Date: Monday January 14, 2019
    • NOTE: You can still join the challenge if you sign up before January 22, 2019!
  • Length: 10 weeks
  • End Date/Final Measurements: Sunday March 24, 2019



Your training includes…


  • 3x/week semi-private personal training in our private personal training facility
  • Completely customized workout programs
  • Nutritional guidance
  • Access to cardiovascular equipment on your off days from your trainer



Winners receive one of three prizes


1. 1st place – $500 gift card


2. 2nd place – $250 gift card


3. 3rd place – $100 gift card


Every participant receives a free ReDefineRVA T-Shirt!



What are the benefits of joining this challenge?


  • Decreased body fat %
  • Healthy weight loss
  • Increased lean muscle
  • Increased strength
  • More stamina
  • Improved confidence
  • Learning how to perform strength movements properly



How much does it cost?


25% off for 10 weeks of training.


  • First 2 weeks = Get started for only $99! (originally $199)
  • February = $299 (originally $399)
  • March= $299 (originally $399)


That’s only $23/personal training session!



Can I join the challenge if I’m already a client?


Yes – you can join for only $99 for a chance to win one of the three prizes at the end.



OK, I’m ready to sign up, what do I do?


Just schedule a consultation below based on your availability. We’ll have you come in for a free 1-hour consult to answer any information and get you set up if you’re ready to join.

New Services at ReDefineRVA

We at ReDefineRVA have been humbled by the overwhelming interest and support our semi-private personal training service has received since we opened our doors in 2013. Even with hundreds of clients obtaining results with our semi-private training, we’re constantly looking to improve and better serve the diverse community of Richmond.  This is why we are proud to introduce 2 new services alongside our thriving semi-private personal training community.

These changes are a direct result of listening to you, our community, and an effort to serve you better.  We strive to deliver the best coaching in RVA and now we can continue to do so and help more people reach their goals.

The official start date for the addition of these services is June 4, 2018.  Be sure to act fast since we will be limiting the number of enrollees in each service.

Without further adieu, here’s a breakdown of the new services, who the ideal candidate is for each one, and what the unique benefits of each one are.

1-on-1 Personal Training

Who’s it for?:

In short, 1-on-1 personal training is designed for everyone because it is not dictated by a group setting.  1-on-1 guarantees that on any given day, you will get the BEST training session possible.

With ReDefine:RVA, you’ll get coached by some of the best coaches in Richmond.  Coaches who know that everyone is different and their approach to training, nutrition, and recovery should reflect that.  With our 1-on-1 training, you will be well on your way to the fittest and healthiest you’ve ever been.

This service is for people who:

  1. May be brand new to exercise
  2. Are looking to be challenged on an entirely individual basis
  3. Need that extra bit of accountability that working with someone 1-on-1 will provide


With 1-on-1 Personal Training, you can be confident that you are getting the exact coaching you need for your goals and abilities.  This ranges from nutrition guidance, to program design, to recovery, and all the way to your psychology.

Some of the biggest benefits are:

  • Scheduling your session with your coach so you are fully committed and accountable
  • Having an elite coach who can customize your workout to be exactly what you need on any given day
  • At ReDefine, you will have access to all of the equipment in our personal training studio, so you don’t have to wait for anything
  • Results that only come from having an expert who is fully invested in your success

You will get to work with the best coaches in Richmond who will help you not only improve your body, but your mind and diet as well.

Click here to learn about pricing, packages, and promotions for 1-on-1 personal training!

Online Personal Training

Partnership with Ben Anderson of FitnessFeedHQ

Who’s it for?:

Online personal training is not for everyone.  It requires that you already have a good habit of holding yourself accountable to your commitments and that you don’t lack the drive or discipline to start and maintain an exercise program.

Because there is no face-to-face contact with online training, the biggest obstacle is accountability.  This can make it hard for some people to stay committed to.  And if there’s one thing that is inherently true in fitness, it’s that consistency is the biggest factor in your success.

That said, online training is best for someone who:

  • Has some prior experience with weight training or has had a coach in the past
  • Overall does not struggle to find motivation or can employ discipline in their training
  • Is technologically savvy enough to communicate entirely through a virtual setting
  • Has a very busy schedule, travels a lot, or finds it difficult to assimilate into the schedule of a brick and mortar location


Online training can be a very functional way of training.  It increases your freedom by allowing you to choose where and when you train while continuing to deliver the best, science-backed coaching programs that provides the best results.

Some of the biggest benefits of online training include:

  • The freedom to schedule your workouts based on your schedule
  • Workouts that meet your resources i.e. garage gym, box gym, at-home with little to no equipment etc.
  • Training program, nutrition, and coaching that is fully customized to you as an individual
  • More cost-effective than hiring a trainer face-to-face
  • Plus, you’ll get access to the elite coaching staff at ReDefine:RVA AND FitnessFeedHQ

Click here to learn about pricing, packages, and promotions for online training!

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Top Personal Training Studio in Richmond VA

Our personal training studio offers the best of the best in terms of a training environment.

  • Personalized service
  • Expert trainers
  • Private atmosphere
  • Comfortable workout environment
  • Camaraderie of semi-private sessions

You could go to a Gold’s Gym, or ACAC, and train in a one-on-one session, but you’ll be in the same room as hundreds of other people.

At our personal training studio right near Carytown, you would only have up to five (5) total other people in a semi-private atmosphere.

Our personal training studio offers an extremely comfortable environment for you to work out in.

Our highly skilled trainers will walk you through your workouts, provide instruction on technique, help adjust weights, and make sure you’re doing everything necessary to see results.

I used to train at a Gold’s Gym and couldn’t stand having to train my clients in a tiny space in the corner during busy hours. At any one point, I would have to completely change my clients workout due to the fact the gym was too crowded.

Once I left and came to a private personal training studio, everything was different. There was no more overcrowding, the people that were training were driven towards results, and the trainers truly cared about their clients.

Eventually ReDefineRVA was created. A personal training studio that is, well, personal.

semi-private personal training area

Our 3,200 square foot personal training studio is split across two floors.

Downstairs we offer our semi-private personal training sessions, and upstairs our group HIIT sessions.

In the front we have our office, as well as some cardio equipment.

Everyone that comes to our personal training studio is driven, and truly wants to make a change.

Our lifestyle of fitness model encompasses instruction in strength training, cardiovascular training, and nutrition.

We strive to create an environment where you can feel comfortable while working out. It’s an easy-going atmosphere, with a great group of clients and trainers.


personal training studio clients


Our personal training studio isn’t just a place to train, but it’s a community of like minded individuals striving to improve their fitness.

If you’re looking for a personal training studio in Richmond, VA, we’d love to have you come by and check us out.

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