Promo – 2023 New Year’s Jumpstart

Improve Your Body Composition, Change Your Mindset and Transform Your Habits in 6 Weeks During the Annual ReDefineRVA New Years Challenge!

Move on from boring virtual workouts, shift away from diet strategies that don’t serve you, and overcome the mindset that it’s all impossible…

Join our ReDefineRVA Annual New Years Challenge and experience REAL change in 6 weeks!


The ReDefineRVA Annual New Years Challenge

Start date: Monday, January 17th

End date: Sunday, March 6th

6 Weeks of Custom Training, Nutrition, Habit Tracking and Coaching for $599.

Think back to the last time you started a diet or began an exercise program with the goal of losing some weight. Maybe you decided to restrict your calories and engage in countless hours of mindless cardio and maybe that sort of worked – to a point.

It didn’t really serve you for the long haul and it might have been a struggle to stay on track.

We’ve all been there and it’s never as easy as we hoped it would be. Diet and exercise are only two pieces of the journey to truly transforming ourselves and revolutionizing the way we view our own health and wellness.

Let us help you determine the best path forward to sustainable, realistic progress toward achieving your personal health and wellness goals using simple tools to encourage and support real, meaningful change.



Sure, a lot of people say they are going to turn over a new leaf each year and get in shape. However, many of them start out great only to fall off track after a couple weeks. That’s where the real work begins.

But there is one huge difference: They didn’t have access to the professional guidance that you do!

In our Annual New Years Challenge, you will go through 2 phases of training, implement sustainable healthy behaviors and be mindful of your nutrition to help you get the best results possible.

You will be able to eat foods you enjoy, not starve yourself, learn sustainable eating practices and fuel your body to perform both inside the gym and out.

The workouts will be quick, efficient, and fun. You won’t need to spend countless hours in the gym, or worse yet, do hours of mindless cardio.


So What’s the Blueprint for the Challenge?

Before we share this insight, it is important to understand:

Losing fat isn’t about doing things that others won’t or don’t. It is about knowing how to do it RIGHT.

The right way is always better than the hard way.

In fact, the right way makes it easier than ever.

First, you have to start with nutrition, which is the most confusing part of the entire process.

There are hundreds, actually thousands, of different diets out there that all work… for a while.

However, none of them gives you the power to have long-term success like the nutrition plan you will get in our Annual New Years Challenge.

The included nutrition plan will allow you to eat foods that are typically considered forbidden on a fat-loss diet and avoids the usual restrictions and starvation tactics that result in a diet that simply doesn’t serve you. You can eat delicious, healthy foods that will help you optimally nourish and fuel your body in a way that is uncomplicated and sustainable.


Your workouts will be dialed in and customized to your unique needs.

The second piece of the puzzle is your training program.

Sure, you can work out for several hours a day for a short period of time, and you might even get some results from it.

But soon enough, life gets in the way, and you can’t get to the gym as much as you used to. Then what happens? You lose the progress you’ve made and it’s easier to lose focus.

Our clients who experience success know that in just 3 short workouts each week, you can get amazing results and make training fit your lifestyle—not the other way around.

There is a formula to true and sustainable change that we have figured out at ReDefineRVA, and we want to share it with you!

Using our results-proven formula, you can change your body composition, get stronger, move better and feel generally more healthy and well.

AND, you can do it in 3 workouts per week.


It’s Easy to be Swayed by Promises of a Quick Fix

There is so much misleading and false information out there on fat loss that it’s easy to be confused and frustrated. It’s not always easy cut through the myths and find the hard facts that inform and support the right path for you. The truth is it takes time, consistency, focus and a proven approach to guide your efforts toward transformation.

In our Annual New Years Challenge, we make it easy for you. You get the workouts, training, nutrition, and accountability that you need to experience meaningful change in 6 weeks.


Tracking and Building Healthy Habits into your Days is Key

Crushing workouts and dialing in your nutrition is HUGE, yet the habits you do (and don’t do) daily are KEY to sustainable results. Are you getting quality sleep? Spending time outdoors and soaking in much needed sunlight? Are you aware of how much screen time you accumulate daily? How much non-exercise activity do you work into your days? Do you ever take the time to cook your meals at home? Is a mindfulness practice part of your daily routine?

These things all matter – the great news is that we’ll help you develop implement strategies for building these healthy habits into your days as part of our Annual New Years Challenge!



In our Annual New Years Challenge, you will get:

  • Coaching from our certified trainers to ensure you get the most out of your time in the gym 
  • Results-proven nutrition support 
  • Support, motivation and accountability to ensure that you are having success every step of the way 
  • And Much, Much More! 

You have two to choose from to help you get the body of your dreams:

Option #1: Semi Private Personal Training – $599

  • 6 weeks of 3x/week in-person Semi Private Training Sessions 
  • Nutrition Manual ($99 value) 
  • Templated workout plan geared toward improving body composition and strength 
  • All sessions tracked and completed using our personal training app, Trainerize 
  • 24-hour messaging response time to answer any questions you may have 
  • Access to our Trainerize accountability group 
  • Up to a 1-hour onboarding call with your own personal trainer to review: 
    • Your goals and needs 
    • Training plan and Trainerize app walkthrough 

Option #2: 1:1 Personal Training – 10% discount off regular pricing

  • 6 weeks of 1:1 custom, in-person training here in our studio space 
  • Up to a 1-hour onboarding call with your own personal trainer to review ($85 value): 
    • Your goals and needs 
    • Nutrition plan 
    • Training plan and app walkthrough 
    • Movement analysis 
  • Customized workouts to catered to your goals and needs 
  • Access to our Trainerize accountability group 



PLUS, We’ll Give You $500 Cash

That’s right! You can get amazing results just like the hundreds of other clients who have taken part in our challenges AND have the chance to win $500 CASH!

1st Place: $500 CASH

2nd Place: $150 CASH

We will be closing the doors to this challenge on Monday, January 17th so hurry and register today!

The individual with the most accumulated value points at the end of the 6 weeks will win $500 CASH!

The winner will be selected based on not only their physical outcomes but also their success in implementing and tracking healthy habits and behaviors. The ReDefineRVA Team will consider all variables in deciding which participants have done the hard work of making meaningful change and to whom prizes should be awarded.


Grab Your Spot In The ReDefine RVA Annual New Years Challenge Today!

Registration Closes on Monday, January 17th!

P.S. – You can’t get this 6-week program with any other gym. There are some good programs out there, but NONE of them provides you with all the components to making true, sustainable change.

P.P.S – These workouts and this nutrition program are the keys to your long-term success. It is time that you took charge of your life and experienced real results. In just 6 weeks, you could be turning heads and having everyone wonder how you did it…AND you could win $500!



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