Promo - 2022 New Year's Challenge

Improve Your Body Composition, Change Your Mindset and Transform Your Habits in 6 Weeks During the Annual ReDefineRVA New Years Challenge!

Move on from boring virtual workouts, shift away from diet strategies that don’t serve you, and overcome the mindset that it’s all impossible…

Join our ReDefineRVA Annual New Years Challenge and experience REAL change in 6 weeks!

The ReDefineRVA Annual New Years Challenge

Start date: Monday, January 17th

End date: Sunday, March 6th

6 Weeks of Custom Training, Nutrition, Habit Tracking and Coaching for $599.

Think back to the last time you started a diet or began an exercise program with the goal of losing some weight. Maybe you decided to restrict your calories and engage in countless hours of mindless cardio and maybe that sort of worked – to a point.

It didn’t really serve you for the long haul and it might have been a struggle to stay on track.

We’ve all been there and it’s never as easy as we hoped it would be. Diet and exercise are only two pieces of the journey to truly transforming ourselves and revolutionizing the way we view our own health and wellness.

Let us help you determine the best path forward to sustainable, realistic progress toward achieving your personal health and wellness goals using simple tools to encourage and support real, meaningful change.


Sure, a lot of people say they are going to turn over a new leaf each year and get in shape. However, many of them start out great only to fall off track after a couple weeks. That’s where the real work begins.

But there is one huge difference: They didn’t have access to the professional guidance that you do!

In our Annual New Years Challenge, you will go through 2 phases of training, implement sustainable healthy behaviors and be mindful of your nutrition to help you get the best results possible.

You will be able to eat foods you enjoy, not starve yourself, learn sustainable eating practices and fuel your body to perform both inside the gym and out.

The workouts will be quick, efficient, and fun. You won’t need to spend countless hours in the gym, or worse yet, do hours of mindless cardio.

So What’s the Blueprint for the Challenge?

Before we share this insight, it is important to understand:

Losing fat isn’t about doing things that others won’t or don’t. It is about knowing how to do it RIGHT.

The right way is always better than the hard way.

In fact, the right way makes it easier than ever.

First, you have to start with nutrition, which is the most confusing part of the entire process.

There are hundreds, actually thousands, of different diets out there that all work… for a while.

However, none of them gives you the power to have long-term success like the nutrition plan you will get in our Annual New Years Challenge.

The included nutrition plan will allow you to eat foods that are typically considered forbidden on a fat-loss diet and avoids the usual restrictions and starvation tactics that result in a diet that simply doesn’t serve you. You can eat delicious, healthy foods that will help you optimally nourish and fuel your body in a way that is uncomplicated and sustainable.

Your workouts will be dialed in and customized to your unique needs.

The second piece of the puzzle is your training program.

Sure, you can work out for several hours a day for a short period of time, and you might even get some results from it.

But soon enough, life gets in the way, and you can’t get to the gym as much as you used to. Then what happens? You lose the progress you’ve made and it’s easier to lose focus.

Our clients who experience success know that in just 3 short workouts each week, you can get amazing results and make training fit your lifestyle—not the other way around.

There is a formula to true and sustainable change that we have figured out at ReDefineRVA, and we want to share it with you!

Using our results-proven formula, you can change your body composition, get stronger, move better and feel generally more healthy and well.

AND, you can do it in 3 workouts per week.

It’s Easy to be Swayed by Promises of a Quick Fix

There is so much misleading and false information out there on fat loss that it’s easy to be confused and frustrated. It’s not always easy cut through the myths and find the hard facts that inform and support the right path for you. The truth is it takes time, consistency, focus and a proven approach to guide your efforts toward transformation.

In our Annual New Years Challenge, we make it easy for you. You get the workouts, training, nutrition, and accountability that you need to experience meaningful change in 6 weeks.

Tracking and Building Healthy Habits into your Days is Key

Crushing workouts and dialing in your nutrition is HUGE, yet the habits you do (and don’t do) daily are KEY to sustainable results. Are you getting quality sleep? Spending time outdoors and soaking in much needed sunlight? Are you aware of how much screen time you accumulate daily? How much non-exercise activity do you work into your days? Do you ever take the time to cook your meals at home? Is a mindfulness practice part of your daily routine?

These things all matter – the great news is that we’ll help you develop implement strategies for building these healthy habits into your days as part of our Annual New Years Challenge!


In our Annual New Years Challenge, you will get:

  • Coaching from our certified trainers to ensure you get the most out of your time in the gym

  • Results-proven nutrition support

  • Support, motivation and accountability to ensure that you are having success every step of the way

  • And Much, Much More!

You have two to choose from to help you get the body of your dreams:

Option #1: Semi Private Personal Training – $599

  • 6 weeks of 3x/week in-person Semi Private Training Sessions

  • Nutrition Manual ($99 value)

  • Templated workout plan geared toward improving body composition and strength

  • All sessions tracked and completed using our personal training app, Trainerize

  • 24-hour messaging response time to answer any questions you may have

  • Access to our Trainerize accountability group

  • Up to a 1-hour onboarding call with your own personal trainer to review:

    • Your goals and needs

    • Training plan and Trainerize app walkthrough

Option #2: 1:1 Personal Training – 10% discount off regular pricing

  • 6 weeks of 1:1 custom, in-person training here in our studio space

  • Up to a 1-hour onboarding call with your own personal trainer to review ($85 value):

    • Your goals and needs

    • Nutrition plan

    • Training plan and app walkthrough

    • Movement analysis

  • Customized workouts to catered to your goals and needs

  • Access to our Trainerize accountability group


PLUS, We’ll Give You $500 Cash

That’s right! You can get amazing results just like the hundreds of other clients who have taken part in our challenges AND have the chance to win $500 CASH!

1st Place: $500 CASH

2nd Place: $150 CASH

We will be closing the doors to this challenge on Monday, January 17th so hurry and register today!

The individual with the most accumulated value points at the end of the 6 weeks will win $500 CASH!

The winner will be selected based on not only their physical outcomes but also their success in implementing and tracking healthy habits and behaviors. The ReDefineRVA Team will consider all variables in deciding which participants have done the hard work of making meaningful change and to whom prizes should be awarded.

Grab Your Spot In The ReDefine RVA Annual New Years Challenge Today!

Registration Closes on Monday, January 17th!

P.S. – You can’t get this 6-week program with any other gym. There are some good programs out there, but NONE of them provides you with all the components to making true, sustainable change.

P.P.S – These workouts and this nutrition program are the keys to your long-term success. It is time that you took charge of your life and experienced real results. In just 6 weeks, you could be turning heads and having everyone wonder how you did it…AND you could win $500!


Promotion - 2021 Countdown to the Holidays

Gym Equipment

As you know, the holidays are approaching.

And we all know what this means:

  • Delicious desserts

  • Unhealthy meals

  • Huge portion sizes

  • Travel

  • Parties

  • Etc.

So we’ve decided to introduce a promotion to help you avoid the holiday struggles.

Most people gain a couple of pounds (or maybe a few more) between Halloween and New Years. This year, we want to assist and support you in losing weight, improving your strength and establishing solid healthy habits before 2022 arrives!

As you know, we really care about having our clients achieve the results they desire – we are here to help everyone succeed.

Typically, our clients who experience the best results come in to the studio three times per week.

That’s why we’ve decided to create our Countdown to the Holidays promotion!

It will run from Monday 10/25 – December 12/05. Just enough time to get you started before Thanksgiving and some time after to rebound after enjoying all the festivities of the season!

This 6 week special program includes:

  • 6 weeks of semi-private personal training (3x/week)

  • Nutrition consultation, education and support

  • Private gym access

  • Periodic tracking of measurements (weight loss, inches dropped, strength gains)

3x/week personal training + the proper nutrition = great results

Now we fully understand that personal training can be costly, especially at 3x/week.

Normally this package would be $675 for the training alone, but during our Countdown to the Holidays promotion you can get all of this for just $499. That’s a savings of $176, 26% off!.

Because of the amount of personal attention that we will be providing, we can only accept 20 people into this program, so if you would like to reserve your spot, ACT FAST!

This offer will end at 12pm on 10/25/21, or when all of the spots are taken, whichever comes first.

To reserve your spot you can schedule a free 45-minute personal training session and consult by clicking on the link below.

Schedule your consult!

NEW SERVICES - Virtual Training

Ready to start your 2-week free trial?!

Enter your name, email. review the waiver and accept the terms. Once you submit the form, you’ll be sent additional information to get started!

Want to talk to one of our trainers before joining the group sessions?

We at ReDefine:RVA are extremely excited to, once again, be expanding our service offerings!  We have been humbled and honored by the opportunity to touch lives through fitness in the Richmond, VA community.  We have decided to take this service into the virtual realm and being offering the following:

Virtual Group Training

Virtual 1-on-1 Personal Training

Includes 1-on-1 sessions administered via Zoom with a designated coach.  Programs/workouts will fully encompass all of your abilities and equipment and effectively get you to your goals.

This service also includes full access to our Virtual Group Training service

  • 2x/week – $499/month ~$55/session
  • 3x/week – $599/month  ~$45/session

This service is best for people working out at home with or without equipment

Virtual Group Training 

Meet with a group and one of our elite coaches for an instructor led group workout centered around bodyweight training with the capability of adding equipment (bands, dumbbells etc.).  We run these at 3 times per day, 7am, 12pm, and 5:30pm Monday through Friday, and at 9am every Saturday.

  • Unlimited access – $219/month
  • Includes the option for a coaching call 1x/week

This service is best for people working out at home without equipment

Online Training

Get a custom designed program for you to follow entirely based on your individual goals, what you have access to, and your ability level.  This is delivered via a sophisticated training software complete with exercise tutorials, messaging portal, and a calendar for scheduling workouts.

  • $149/month
  • Includes a coaching call 1x/week

This service is best for a self-motivated individual who works out either at home or at a public/box gym.

One of the biggest obstacles with working out at home or virtually is accountability.  Unlike with a typical subscription, our services provide scheduled sessions and face to face (virtual) contact with a COACH who will help hold you accountable.  In addition to that, you can schedule weekly coaching calls that help keep you focused and on track, or just allow you a platform to navigate things going on in your world.

Just like our in-person services at ReDefine:RVA, we will be offering a FREE consultation and movement assessment to anyone who’s interested in these services.  We use this consultation to answer any questions you may have, learn about your medical and exercise history, and ultimately guide you in the right direction to help you reach your goals.  

Schedule your free consultation below!

2020 New Year's Challenge

New year, new you!

Would you like to see the significant change in yourself you’ve been talking about?  Join our New Year’s Transformation Challenge and see what you can achieve with the help of great coaching, a plan, consistency, and support!

What is it?

ReDefine:RVA is holding a New Years Transformation Challenge to help motivate you to actually see the results you’ve always wanted!

Here’s how it works.

When you sign up, you get:

  • 3 months of 3x/week personal training at ReDefine:RVA
  • A nutrition consultation to establish successful habits for your goals
  • Free access to our cardio equipment for free during all training hours
  • Free access to our weekend H.I.I.T. classes (2 sessions per weekend)
  • SWAG at the start
    • Water bottle
    • Wristband 
    • Tote bag
    • $35 credit for HumanFoodRVA meals +15% discount per order for length of challenge
  • SWAG at the end
      • ReDefine:RVA T-shirt
      • Gift certificates/coupons to local businesses
      • Discounts for training
      • Prizes if applicable

What to expect before your first session

  • We will perform basic strength testing which will serve as your baseline strength numbers for final challenge results
  • We will take measurements (weight, body fat, and inches) that will serve as your baseline for final challenge results

Winners receive one of three prizes

  • 1st place – 1 Night stay at The Jefferson Hotel (Dinner and Brunch included) + $500 gift card
  • 2nd place – $500 gift card
  • 3rd place – $250 gift card

What kind of results can I expect?

You can expect to get stronger, drop body fat, and lose some weight. On top of that, exercise has numerous other benefits including:

  • Increased daily energy
  • Improved mental health
  • Better mood
  • Improved blood results from their doctor’s visits
  • Better relationship with food

You can also expect to learn how to make fitness part of a lifestyle that doesn’t need to involve crash diets or being inconsistent with your workouts.  We help you learn how to balance fitness, diet, and life so you can see results long term!

Use this chance to get some serious results with your fitness, access our expertise, or join us for your journey long term.  But don’t just take it from us, hear what our clients have to say!

“ReDefine RVA has changed my life! I have always been active with running, walking, biking, and walking the golf course but I had begun to feel soft and old at age 63. I also began to gain a little weight. At the time I began to think about weight training, I came across the New Years Challenge at ReDefine RVA. Five months later I am (comparatively) a strong, lean, calorie eating machine. Seriously, I am a different person! Demetrius, Roc, Darryl, and Ben are concerned about YOU! Their support will lead you to new heights! Check them out!!!”

– John Hall

How much does it cost?

  • 1-on-1
    • Early Bird (before December 15) – $683/month for 3 months (30% off! | ~$53/session)
    • Regular (after December 16) – $780/month for 3 months (20% off! | $60/session)
  • Semi-Private
    • Early bird (before December 15) – $280/month for 3 months (30% off! | ~$21/session)
    • Regular (after December 16) – $320/month for 3 months (20% off! | ~$25/session)

*Pay up-front options available at further discounted rates.

Can I join the challenge if I’m already a client?

  • Yes, clients can join for a one-time fee of $99

OK, I’m ready to sign up, what do I do?

  • Follow the link below to set up your consultation to meet with our staff to perform a movement screening and go over exercise/medical history, and get set up!

2019 New Year's Challenge

Join ReDefineRVA for our 10 Week New Year’s Transformation Challenge!



What is it?
Our personal training studio holds a personal training challenge at the start of every year with some great prizes.



Challenge Details


  • Start Date: Monday January 14, 2019
    • NOTE: You can still join the challenge if you sign up before January 22, 2019!
  • Length: 10 weeks
  • End Date/Final Measurements: Sunday March 24, 2019



Your training includes…


  • 3x/week semi-private personal training in our private personal training facility
  • Completely customized workout programs
  • Nutritional guidance
  • Access to cardiovascular equipment on your off days from your trainer



Winners receive one of three prizes


1. 1st place – $500 gift card


2. 2nd place – $250 gift card


3. 3rd place – $100 gift card


Every participant receives a free ReDefineRVA T-Shirt!



What are the benefits of joining this challenge?


  • Decreased body fat %
  • Healthy weight loss
  • Increased lean muscle
  • Increased strength
  • More stamina
  • Improved confidence
  • Learning how to perform strength movements properly



How much does it cost?


25% off for 10 weeks of training.


  • First 2 weeks = Get started for only $99! (originally $199)
  • February = $299 (originally $399)
  • March= $299 (originally $399)


That’s only $23/personal training session!



Can I join the challenge if I’m already a client?


Yes – you can join for only $99 for a chance to win one of the three prizes at the end.



OK, I’m ready to sign up, what do I do?


Just schedule a consultation below based on your availability. We’ll have you come in for a free 1-hour consult to answer any information and get you set up if you’re ready to join.

2017 New Year's Challenge

Join ReDefineRVA and our 90-Day Transformation Challenge!

What is it?

Our personal training studio holds a personal training challenge at the start of every year with some great prizes.


Your training includes…

  • 3x/week semi-private personal training in our private personal training facility
  • Nutritional guidance
  • Access to cardiovascular equipment on your off days from your trainer


Winners receive one of two prizes (one male and one female)…

  • 3 Day, 2 Night stay in Las Vegas for 2 adults at the Tropicana Hotel and Casino
  • 3 Day, 2 Night stay in one of 20 destinations for 2 adults
  • Airfare – 2 tickets for the price of 1 is included for both winners


How much does it cost?

  • $319/month = 20% discount from our original pricing


Can I join the challenge if I’m already a client?

Yes – you can join for only $99 for a chance to win one of the two prizes at the end.


OK, I’m ready to sign up, what do I do?

Just schedule a consultation below based on your availability.

2015 New Year's Challenge

New Year’s Transformation Challenge Sign Up

2015 New Year’s Transformation Challenge Details

  • Starts January 17th
  • Ends April 18th
  • Point based challenged (relative weight loss, fat loss, strength gains, girth measurements)

What’s Included?

  • Money back for winning
  • One night stay at the W hotel in DC (dinner and drinks included)
  • 1 free month of 3x/week semi-private personal training

2014 Holiday Survival Program

Tired of putting on weight during the holidays?

…………Lose weight instead.

Holiday Survival Training Program
Holiday Survival Training Program


Limited Spots Available!!!