NEW SERVICES - Virtual Training

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We at ReDefine:RVA are extremely excited to, once again, be expanding our service offerings!  We have been humbled and honored by the opportunity to touch lives through fitness in the Richmond, VA community.  We have decided to take this service into the virtual realm and being offering the following:

Virtual Group Training

Virtual 1-on-1 Personal Training

Includes 1-on-1 sessions administered via Zoom with a designated coach.  Programs/workouts will fully encompass all of your abilities and equipment and effectively get you to your goals.

This service also includes full access to our Virtual Group Training service

  • 2x/week – $499/month ~$55/session
  • 3x/week – $599/month  ~$45/session

This service is best for people working out at home with or without equipment

Virtual Group Training 

Meet with a group and one of our elite coaches for an instructor led group workout centered around bodyweight training with the capability of adding equipment (bands, dumbbells etc.).  We run these at 3 times per day, 7am, 12pm, and 5:30pm Monday through Friday, and at 9am every Saturday.

  • Unlimited access – $219/month
  • Includes the option for a coaching call 1x/week

This service is best for people working out at home without equipment

Online Training

Get a custom designed program for you to follow entirely based on your individual goals, what you have access to, and your ability level.  This is delivered via a sophisticated training software complete with exercise tutorials, messaging portal, and a calendar for scheduling workouts.

  • $149/month
  • Includes a coaching call 1x/week

This service is best for a self-motivated individual who works out either at home or at a public/box gym.

One of the biggest obstacles with working out at home or virtually is accountability.  Unlike with a typical subscription, our services provide scheduled sessions and face to face (virtual) contact with a COACH who will help hold you accountable.  In addition to that, you can schedule weekly coaching calls that help keep you focused and on track, or just allow you a platform to navigate things going on in your world.

Just like our in-person services at ReDefine:RVA, we will be offering a FREE consultation and movement assessment to anyone who’s interested in these services.  We use this consultation to answer any questions you may have, learn about your medical and exercise history, and ultimately guide you in the right direction to help you reach your goals.  

Schedule your free consultation below!

New Services at ReDefineRVA

We at ReDefineRVA have been humbled by the overwhelming interest and support our semi-private personal training service has received since we opened our doors in 2013. Even with hundreds of clients obtaining results with our semi-private training, we’re constantly looking to improve and better serve the diverse community of Richmond.  This is why we are proud to introduce 2 new services alongside our thriving semi-private personal training community.

These changes are a direct result of listening to you, our community, and an effort to serve you better.  We strive to deliver the best coaching in RVA and now we can continue to do so and help more people reach their goals.

The official start date for the addition of these services is June 4, 2018.  Be sure to act fast since we will be limiting the number of enrollees in each service.

Without further adieu, here’s a breakdown of the new services, who the ideal candidate is for each one, and what the unique benefits of each one are.

1-on-1 Personal Training

Who’s it for?:

In short, 1-on-1 personal training is designed for everyone because it is not dictated by a group setting.  1-on-1 guarantees that on any given day, you will get the BEST training session possible.

With ReDefine:RVA, you’ll get coached by some of the best coaches in Richmond.  Coaches who know that everyone is different and their approach to training, nutrition, and recovery should reflect that.  With our 1-on-1 training, you will be well on your way to the fittest and healthiest you’ve ever been.

This service is for people who:

  1. May be brand new to exercise
  2. Are looking to be challenged on an entirely individual basis
  3. Need that extra bit of accountability that working with someone 1-on-1 will provide


With 1-on-1 Personal Training, you can be confident that you are getting the exact coaching you need for your goals and abilities.  This ranges from nutrition guidance, to program design, to recovery, and all the way to your psychology.

Some of the biggest benefits are:

  • Scheduling your session with your coach so you are fully committed and accountable
  • Having an elite coach who can customize your workout to be exactly what you need on any given day
  • At ReDefine, you will have access to all of the equipment in our personal training studio, so you don’t have to wait for anything
  • Results that only come from having an expert who is fully invested in your success

You will get to work with the best coaches in Richmond who will help you not only improve your body, but your mind and diet as well.

Click here to learn about pricing, packages, and promotions for 1-on-1 personal training!

Online Personal Training

Who’s it for?:

Online personal training is not for everyone.  It requires that you already have a good habit of holding yourself accountable to your commitments and that you don’t lack the drive or discipline to start and maintain an exercise program.

Because there is no face-to-face contact with online training, the biggest obstacle is accountability.  This can make it hard for some people to stay committed to.  And if there’s one thing that is inherently true in fitness, it’s that consistency is the biggest factor in your success.

That said, online training is best for someone who:

  • Has some prior experience with weight training or has had a coach in the past
  • Overall does not struggle to find motivation or can employ discipline in their training
  • Is technologically savvy enough to communicate entirely through a virtual setting
  • Has a very busy schedule, travels a lot, or finds it difficult to assimilate into the schedule of a brick and mortar location


Online training can be a very functional way of training.  It increases your freedom by allowing you to choose where and when you train while continuing to deliver the best, science-backed coaching programs that provides the best results.

Some of the biggest benefits of online training include:

  • The freedom to schedule your workouts based on your schedule
  • Workouts that meet your resources i.e. garage gym, box gym, at-home with little to no equipment etc.
  • Training program, nutrition, and coaching that is fully customized to you as an individual
  • More cost-effective than hiring a trainer face-to-face
  • Plus, you’ll get access to the elite coaching staff at ReDefine:RVA

Click here to learn about pricing, packages, and promotions for online training!

Top Personal Training Studio in Richmond VA

Our personal training studio offers the best of the best in terms of a training environment.

  • Personalized service
  • Expert trainers
  • Private atmosphere
  • Comfortable workout environment
  • Camaraderie of semi-private sessions

You could go to a Gold’s Gym, or ACAC, and train in a one-on-one session, but you’ll be in the same room as hundreds of other people.

At our personal training studio right near Carytown, you would only have up to five (5) total other people in a semi-private atmosphere.

Our personal training studio offers an extremely comfortable environment for you to work out in.

Our highly skilled trainers will walk you through your workouts, provide instruction on technique, help adjust weights, and make sure you’re doing everything necessary to see results.

I used to train at a Gold’s Gym and couldn’t stand having to train my clients in a tiny space in the corner during busy hours. At any one point, I would have to completely change my clients workout due to the fact the gym was too crowded.

Once I left and came to a private personal training studio, everything was different. There was no more overcrowding, the people that were training were driven towards results, and the trainers truly cared about their clients.

Eventually ReDefineRVA was created. A personal training studio that is, well, personal.

Our 3,200 square foot personal training studio is split across two floors.

Downstairs we offer our Semi-Private Personal Training, and upstairs our 1-on-1 Personal Training sessions.

In the front we have our office, as well as some cardio equipment.

Everyone that comes to our personal training studio is driven, and truly wants to make a change.

Our lifestyle of fitness model encompasses instruction in strength training, cardiovascular training, and nutrition.

We strive to create an environment where you can feel comfortable while working out. It’s an easy-going atmosphere, with a great group of clients and trainers.

Our personal training studio isn’t just a place to train, but it’s a community of like minded individuals striving to improve their fitness.

If you’re looking for a personal training studio in Richmond, VA, we’d love to have you come by and check us out.

Schedule a FREE consult and find out more!

4 Reasons Personal Trainers Rock

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Gyms in Richmond VA - How Do I Choose?!

Gyms in Richmond VA

“There are so many gyms in Richmond VA, I just don’t know what I’m looking for!”

We are going to provide you with the resources below to find some gyms in Richmond VA that will suit your needs.

#1 – What Services Interest You?

No matter where you look it seems as if there are trainers everywhere.  Bix box gym, crossfit gyms, in home trainers, outdoor bootcamps, personal training studios, all sorts of different places to find somewhere to work out.

This is why you need to figure out what kind of options and services you’re looking for first.

  • Cardio equipment
  • Free weights
  • Weight machines
  • Pools
  • Saunas
  • Tanning (yes there are now tanning beds at gyms)
  • Personal training
  • etc.

So what are you really looking for when it comes to gyms in Richmond VA?

Most big box gyms will have a combination of all of the above.

Smaller personal training studios and Crossfit may not have as much equipment but you’re also not fighting for equipment with 200 other people.  Crossfit gyms even tend to go with a bare bones style approach to filling out their spaces so that they have mainly lots of barbells, bumper plates, and pull up bars.  Personal training studios normally have a good mix of the necessary equipment without overdoing the things such as tanning etc.

#2 – What Is Your Goal?

1. Weight loss

If you’re just looking to lose weight in general, then cardio equipment will help to get the job done.  Nothing gives you the most bang for your buck than performing cardio.  However, losing weight through only cardio alone is a disaster waiting to happen.  What a lot of people don’t realize is that when you lose weight you’re automatically going to lose some bit of muscle mass (aka lean muscle).  What this does to your body is reduces your metabolism, meaning that although you’ve lost numbers off of the scale your body is also burning a lot less calories than it used to.  Muscle is the one thing that everyone needs more of to keep the calorie burning going and to have the lean toned look most people want.

Mostly any place you go to will have cardio equipment available whether it’s the big box gyms in Richmond VA or a small personal training studio.

Now availability of equipment is the hard part.  The big box gyms tend to have hundreds if not thousands of more members than it can actually handle any one given time.  So it’s likely that during the busy hours (before and after work), it will be difficult to get on the cardio equipment and you’ll probably have to wait.

2. Toning

If you’re looking to tone up then weight training and resistance training is the one requirement you must have.  This means that some sort of free weights, or even machines must be available.  Most gyms in Richmond VA will have free weights.  If they don’t then you need to avoid that gym at all costs.

Toning requires that you lift weights, and lift heavy weights at that.  Now for the females this doesn’t mean that you will bulk up because that just won’t happen.  It takes a ton of work (and probably a bit of extra credit – i.e. testosterone/steroids) to look like those huge muscular women in the magazines.  So don’t worry about that.  However you need to make sure that you’re lifting heavy to increase lean muscle tissue and burn off fat.  If you meet with a personal trainer and they tell you that the only thing they’re going to do is cardio then you need to find someone else.

Again the issue is availability.  You need to ask around and see how busy the gym is before deciding to join with them.  See when their busiest hours are (guaranteed to be around the 5-7am and pm slots).  Ask some of the people working out there how busy it really gets during those time.  This way you’ll have an understanding of what the gym really is like.

The Types Of Gyms in Richmond VA

Big Box Gyms

Places like AmFam and Gold’s gym.


These are the places you go to for a typical gym membership.  Generally they have a lot of equipment, are well kept up, but have more people than they can handle.  The pricing tends to be fairly cheap and you have unlimited access during their open hours.

What To Look For

  • Services available
  • What it’s like during peak hours (5am-7am and 5pm-7pm), how busy is it?
  • Are there pushy sales reps all over the place?
  • Secure locker rooms
  • Showers

The Pros

  1. Lots of space
  2. Lots of equipment
  3. Various services available
  4. Lost cost to join

The Cons

  1. Tend to have a lot more members than they can actually hold at any one given time leading to being extremely packed during the before and after work hours rush.  This leads to long wait times and the equipment you need not being available.
  2. Lock you into long term contracts.  Most big box gyms in Richmond VA tend to lock you into 2 or even 3 year contracts.  The only option if you decide you don’t like it there is to pay out the rest of the contract or pay a hefty cancellation fee.
  3. Normally not much of a trial period.  If a service is good they should let you give it a try for a few weeks to see if you really like the place.
  4. Service isn’t personal.  You’re just a number to the big box gyms.  They don’t really care about their patrons but just worry about signing as many memberships as possible.
  5. Pushy sales people trying to get you to buy other services and products you really don’t want.


Big box gyms are great for people who already know how to workout and have a training program they’re on.  If you’re not comfortable working out and aren’t sure of what to do then you may need to hire some help by getting a personal trainer at least for a little bit.  With the gyms being so busy it’s hard for people not used to working out to get comfortable and actually get into a proper workout.  The lower cost of a membership appeals to many people that think they’re going to be motivated enough to work out.  The main issue is that most people never even show back up after signing up for a membership or give up after a few weeks after dealing with the overly packed big gyms and not knowing what to do.  It’s also hard to know what to do to reach your specific goals.

Crossfit Gyms

Places like CrossfitRVA, Crossfit Addict, Crossfit Full Circle and others


Crossfit has really come into the scene in recent years and is blowing up across the nation.  They’ve been able to build up a following that is extremely motivated and also extremely “in to” crossfit.  The people that stick with crossfit gyms tend to be former athletes who are very competitive or just people who are highly motivated in general.  Crossfit gyms are not for the faint of heart.  Built around tough metabolic workouts that may not be for everyone.  If you have a good coach/trainer that makes all the difference.  Many of the people that are trainers of crossfit gyms just think that going all out every workout is proper training.  But then again there are very good trainers out there that make sure they progress their clients through workout difficulty properly.

What To Look For

  • Trainers that are certified and with some exercise science background/education
  • Reviews from other people working out there and reviews found on google, yelp etc.
  • Trial period to see if it’s a right fit for you
  • Cost – depends on what you’re looking to pay.  Pricing can vary.

The Pros

  1. Very tight community within the gym (although it may not be for everyone)
  2. Will get results due to the extremely high intensity of the workouts
  3. Very good if you’re looking to learn olympic lifts and pushing your body hard
  4. Pricing is in between personal training and normal gym memberships
  5. Not normally jam packed like big box gyms
  6. You are always working with a trainer

The Cons

  1. Have a higher tendency for injuries compared to other training options
  2. Due to the “all out” mentality trainers can push their clients beyond their true limits
  3. Olympic lifts are done all out for max reps and time when they’re really meant for low repetition ranges with lots of rest
  4. Extremely tough workouts that shouldn’t be done by everyone (this is where the trainer should put you into the right level of workout)
  5. Depending on the gym you go to, it’s really not for beginners but those already with some previous weight lifting/training experience.  Olympic lifts take even the best athletes years to get very good at
  6. Can be overly competitive for those looking for training


There is a love/hate relationship with crossfit training and other gyms.  Crossfitters will tell you that the training is of the highest level and there isn’t a high risk of injury.  Other places will tell you that they work people too hard and that it’s not for beginners.  What can be said is that any training experience can be good or bad all depending on the coaching and trainers.

Outdoor Bootcamps


Generally outdoor bootcamps are for the people looking for a low cost option that they can do with their friends.  They tend to vary up locations making the novelty of working out more fun.  Pricing can vary a lot, but generally you’re going to be outside rain or shine.

What To Look For

  • What locations they train at
  • Do they have beginner, intermediate, or advanced level sessions?
  • Available hours
  • What type of clientele do they work with

The Pros

  1. Different locations to keep it fresh
  2. Very good group atmosphere
  3. Probably cheapest training option depending on where you’re at
  4. Good for weight loss if you keep up with the workouts because you’ll probably be working out 5-7x/week

The Cons

  1. Lack of equipment, there is only so much you can bring with you outside.
  2. No free weights to really work on increasing lean muscle tissue (i.e. metabolism)
  3. Working out outside during bad weather (cold, rain, freezing, dark, etc.)
  4. Don’t really cater to individual needs


Bootcamps are a great cheap, if not free, option for people looking to get into working out.  They’re generally focused on cardio as you’ll be running around a lot of different places.  This will help facilitate weight loss but not so much increasing lean muscle tissue (which requires free weights/strength training).  If you’re looking to build up cardiovascular conditioning and not worried about really getting a lean body then this is a decent route minus having to be out in the weather conditions.

In Home Trainers


In home trainers are exactly what they sound like.  They’ll come to your house/apartment/etc. and put you through a work out.  They basically bring the gyms in Richmond VA to you.   They can be a great option for moms taking care of the kids at home as they don’t have to leave them somewhere while they try to work out.  The biggest issue is cost.  They will probably be your most expensive option if you’re looking to work out.

What To Look For

  • Cost – in home trainers can charge whatever they want and most people that have them have the extra money to do so.
  • Certification – make sure they’re certified before hiring someone that is going to cost you probably close to $100/hour if not more.
  • Reviews from other clients – check to see what others are saying about the trainer before you get started.

The Pros

  1. Flexibility of scheduling
  2. Are there for your goals and needs
  3. They’ll come to you for training, you don’t have to meet them as they’ll cater to your schedule

The Cons

  1. Lack of equipment, they won’t be able to bring a whole gym with them so they’ll be limited with what they have unless you have a full gym at your place.
  2. Cost is extremely high, normally being way over normal one-on-one training pricing
  3. You may not have everything you need at home to get the results you want


In home trainers are great for those with the money to hire one.  They’ll work around your schedule and allow you to stay at home with the kids if need be.  However, it comes at a price and you will be spending a lot of money having your very own in home trainer.

Personal Training Studio


They provide you with the personal attention you might want but not get from the big box gyms in Richmond VA.  They tend to have a smaller overall membership that allows for you to not worry about working out around 300 other people at any given time.

What To Look For

  • Style of training – are the trainers military style, motivational, educated?
  • Certifications – make sure they have certifications from some of the top authorities such as NSCA, ACSM, NASM
  • Reviews on Google, Yelp, and even check their social media
  • Who is their typical clientele, does it match your demographic?
  • Cost – studios can charge whatever they want for training depending on their clientele

The Pros

  1. The personal attention received from one-on-one training or small group training
  2. They tend to go the extra mile as they say for their clients to provide a great personalized experience
  3. Smaller overall membership normally means not having to deal with the big gym hassles
  4. Community feel to the studio meaning that it’s a much more comfortable training environment and you actually get to know the people working out there
  5. Availability of equipment – you normally don’t have to worry about finding a piece of equipment to use
  6. Private gym access – it’s more of a personal gym rather than the big box gyms in Richmond VA with hundreds of members.
  7. Great for people who need help knowing what to do when working out
  8. Will cater to your needs and goals

The Cons

  1. Not as cheap as a traditional gym membership (probably most costly than big box gyms, but less than in home trainers)
  2. Sometimes cater to specific demographics depending on the studio


Personal training studios are great for those that need either extra help with knowing what to do, or just the motivation of working out.  You get the best of both worlds, the equipment that big box gyms have but actually having them available when you work out, in combination with not costing as much as an in home trainer.  The community atmosphere can make it very comfortable to work out there and learn what you need to do to get results.

If you’re interested in hiring a personal trainer in Richmond then click the button below to set up a free 1-hour personal training session and consult.

ReDefineRVA Personal Training Studio

Personal Training in Richmond VA

Personal Training At Its Best

Located In The Heart Of The Fan

Interested In A Personal Trainer, Or Want To Get In Contact With Us?

Contact Info:

Phone: 804-213-0000



2609 W. Cary Street

Richmond, VA 23220


We are located in the heart of the Fan on West Cary Street in between Boulevard and Robinson street. If you’re heading East on Cary street and cross over Boulevard we’ll be on the right a few buildings before you get to the Robinson street stoplight.

Mind. Body. Diet.

Try It…

  1. Mind – The drive required to reach your goals.
  2. Body – The training, motivation, and stimulation your body needs to change.
  3. Diet – The nutrition to feed your body and your mind for optimal performance.

What We Offer

ReDefineRVA is a three-dimensional personal training experience focusing on mind, body, and diet. Our mission is to make healthy living in Richmond easier than ever.  We’re fit in The Fan — how about you?

ReDefineRVA Introduces Semi-Private Personal Training

Our semi-private personal training is unlike anything else offered in Richmond. We have created an atmosphere that promotes camaraderie and motivation, without the competition you normally receive in a small group setting. With only up to 4 people in each session, our trainers will walk you through your very own personalized workout program. Your program will be created based on your specific goals, needs, and wants. It’s one-on-one personal training with all the benefits of a small group atmosphere.

Combo this with the ability to schedule any time of the day, morning or night, and you’ll never have to worry about missing one of your schedule personal training sessions. Our scheduling windows allow ample time to re-adjust your schedule if necessary and fit in your workout.

Schedule a FREE consult below to find out more!

ReDefineRVA Personal Training Studio

Who Are We - Richmond Personal Training Studio | ReDefineRVA

We’re ReDefining Richmond Personal Training

Looking for Richmond personal training that’s, well, personal?

Welcome to ReDefine RVA

“Personal. Best. Training.” Since we opened our doors in The Fan in 2013, this has been our rallying cry. But it’s also how we do things at ReDefine. By uniquely tailoring our regimen around your strengths and goals, we don’t simply create a new you. We help build, shape and maintain a better you – where you’re always at your best.

Experience Richmond personal training in 3D
Creating a healthier lifestyle requires taking a look at your entire life. Our trainers – Ashlee, Ben, Cathleen, Debbie, and Demetrius – focus on clients’ body, mind and diet. While each of our passionate trainers share their own unique experience and skills with their clients, we all believe in this three-dimensional approach that produces real results.

Thrive in semi-private Richmond personal training
ReDefineRVA features semi-private personal training, which includes a maximum of six clients per session. This environment allows trainers to provide personal attention while maintaining a cost-effective model. It also provides a fun, social environment in which everyone can hold each other accountable for reaching their goals – and beyond.

Get Fit in The Fan
Our mission is to make living a healthy life in RVA easier than ever. And that begins right here in our back yard, The Fan. Whether you live, work or even just work out here, we hope you’ll join us in the Fit in the Fan Movement.

ReDefineRVA is a different kind of Richmond personal training experience. But there is only so much we can tell you – the rest we’re going to have to show you.